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Director, Media and Digital Marketing - Miami, FL

Company: Fiesta Restaurant Group
Location: Miami
Posted on: May 28, 2023

Job Description:

Director, Media and Digital Marketing - Miami, FL page is loaded Director, Media and Digital Marketing - Miami, FL Apply locations Miami, FL time type Full time posted on Posted 30+ Days Ago job requisition id R1446 Be a Part of the Fiesta...
Come Join The Pollo Nation! You will need an email account click here to create one if you do not currently have one: Create Email Account When you click 'Apply', you will need to click on 'Create Account'. By creating an account, you will be able to -view your applications and their statuses. Your password must contain 1 upper case letter, 1 number, and 1 special character. SummaryThis role reports to the Chief Marketing Officer and oversees all Media and Digital activities, including directing agencies of record, developing strategy, execution, and ensuring continuous optimization using data and research findings.Key Duties/Responsibilities:

  • Oversee and direct all traditional and non-traditional media planning including television, digital, mobile, social, search, radio, print, outdoor, etc.
  • Direct and manage media budgets with Finance and agency teams; Partner with promotions lead on activation of marketing plans.
  • Oversee, execute, and optimize all Media agency of record's activities, including media buying and programming.
  • Oversee and direct all Digital Marketing agency of record's activities, including digital strategy, Loyalty program, and CRM activities.
  • Direct changes to media plan/buy to improve performance, targeting and budget deliverables.
  • Innovate new media strategies to advance the business and provide cost efficiencies/improved return-on-investment.
  • Apply consumer research findings to media plans to improve audience delivery and optimize performance of all paid media and owned digital assets.
  • Direct AORs for Media and Digital Marketing and facilitate partnership between multiple agencies and internal cross-functional teams.
  • Support cross-functional integrated marketing strategies, inclusive of owned digital media, online ordering, delivery, organic social media, and public relations.
  • Collaborate with Market Intelligence and Brand Comms to incorporate insights for optimization and execution
  • Define metrics for success and ensure KPIs are achieved.Position Requirements/Skills, Qualifications, Experience:
    • Category experience in restaurant and/or retail; 8+ years of experience in category-related advertising/marketing and/or agency roles
    • Experience in franchise business models preferred
    • Extensive non-traditional media planning and buying with digital expertise
    • Familiarity with media planning and research tools, including digital
    • Proven ability to direct and lead: cross-functionally, with capability to direct agency relationship/s and supervise, as well as coach direct reports
    • Proven high-level presentation experience
    • Bilingual (English/Spanish) preferred We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. If you are a current employee, please apply using the internal application process. Reach out to your manager for more information About Us What began in Miami as a simple recipe for citrus-marinated grilled chicken has evolved into a world of tropical flavors, and is quickly transforming into a lifestyle of happy, healthy, laid-back fun continually proving that life's better under the palm. -Welcome to Pollo Tropical - where passion is married to freshness to create a one-of-a-kind experience. Our chickens are free of hormones and trans-fats. From our signature grilled chicken and slow roasted mojo pork, to world-renown Create Your Own TropiChops -, nothing surprises and delights like our fresh-made food served in a Caribbean inspired atmosphere.There's plenty of room to stretch out and "move up the beach" at Pollo Tropical - - where a fresh and fun atmosphere is fueling our success. Over 45% of our field managers began their careers at Pollo Tropical as hourly team members and have had the opportunity to move up and become managers and supervisors at the corporate level.We offer competitive salaries and benefits in a fun, friendly, family-oriented environment. We hope to hear from you soon!

Keywords: Fiesta Restaurant Group, Miami , Director, Media and Digital Marketing - Miami, FL, Executive , Miami, Florida

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