Director, Media and Digital Marketing - Miami, FL
Company: Fiesta Restaurant Group
Posted on: May 28, 2023
Director, Media and Digital Marketing - Miami, FL page is loaded
Director, Media and Digital Marketing - Miami, FL Apply locations
Miami, FL time type Full time posted on Posted 30+ Days Ago job
requisition id R1446 Be a Part of the Fiesta...
Come Join The Pollo Nation! You will need an email account click
here to create one if you do not currently have one: Create Email
Account When you click 'Apply', you will need to click on 'Create
Account'. By creating an account, you will be able to -view your
applications and their statuses. Your password must contain 1 upper
case letter, 1 number, and 1 special character. SummaryThis role
reports to the Chief Marketing Officer and oversees all Media and
Digital activities, including directing agencies of record,
developing strategy, execution, and ensuring continuous
optimization using data and research findings.Key
- Oversee and direct all traditional and non-traditional media
planning including television, digital, mobile, social, search,
radio, print, outdoor, etc.
- Direct and manage media budgets with Finance and agency teams;
Partner with promotions lead on activation of marketing plans.
- Oversee, execute, and optimize all Media agency of record's
activities, including media buying and programming.
- Oversee and direct all Digital Marketing agency of record's
activities, including digital strategy, Loyalty program, and CRM
- Direct changes to media plan/buy to improve performance,
targeting and budget deliverables.
- Innovate new media strategies to advance the business and
provide cost efficiencies/improved return-on-investment.
- Apply consumer research findings to media plans to improve
audience delivery and optimize performance of all paid media and
owned digital assets.
- Direct AORs for Media and Digital Marketing and facilitate
partnership between multiple agencies and internal cross-functional
- Support cross-functional integrated marketing strategies,
inclusive of owned digital media, online ordering, delivery,
organic social media, and public relations.
- Collaborate with Market Intelligence and Brand Comms to
incorporate insights for optimization and execution
- Define metrics for success and ensure KPIs are
achieved.Position Requirements/Skills, Qualifications, Experience:
- Category experience in restaurant and/or retail; 8+ years of
experience in category-related advertising/marketing and/or agency
- Experience in franchise business models preferred
- Extensive non-traditional media planning and buying with
- Familiarity with media planning and research tools, including
- Proven ability to direct and lead: cross-functionally, with
capability to direct agency relationship/s and supervise, as well
as coach direct reports
- Proven high-level presentation experience
- Bilingual (English/Spanish) preferred We are an equal
opportunity employer and value diversity at our company. We do not
discriminate on the basis of race, religion, color, national
origin, gender, sexual orientation, age, marital status, veteran
status, or disability status. If you are a current employee, please
apply using the internal application process. Reach out to your
manager for more information About Us What began in Miami as a
simple recipe for citrus-marinated grilled chicken has evolved into
a world of tropical flavors, and is quickly transforming into a
lifestyle of happy, healthy, laid-back fun continually proving that
life's better under the palm. -Welcome to Pollo Tropical - where
passion is married to freshness to create a one-of-a-kind
experience. Our chickens are free of hormones and trans-fats. From
our signature grilled chicken and slow roasted mojo pork, to
world-renown Create Your Own TropiChops -, nothing surprises and
delights like our fresh-made food served in a Caribbean inspired
atmosphere.There's plenty of room to stretch out and "move up the
beach" at Pollo Tropical - - where a fresh and fun atmosphere is
fueling our success. Over 45% of our field managers began their
careers at Pollo Tropical as hourly team members and have had the
opportunity to move up and become managers and supervisors at the
corporate level.We offer competitive salaries and benefits in a
fun, friendly, family-oriented environment. We hope to hear from
Keywords: Fiesta Restaurant Group, Miami , Director, Media and Digital Marketing - Miami, FL, Executive , Miami, Florida
Didn't find what you're looking for? Search again!
Loading more jobs...