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SEM / Performance Marketing Director

Company: Robert Half The Creative Group
Location: Miami
Posted on: December 7, 2017

Job Description:

SUMMARY Looking for experienced SEM / Digital Marketing professional to play integral role in building elite digital marketing team and creating strategy for multi-million dollar digital marketing campaigns RESPONSIBILITIES Plan and execute all digital marketing, including SEM/SEO, marketing database, email, social media and display advertising campaigns Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
At TCG, we're committed to you from the moment you sign up. We won't make you work a certain number of hours or fill out piles of paperwork before we commit to you and your professional future. We believe it's important to spend time with you from the beginning in order to assess your skills, determine your strengths and figure out the type of work you want to do. Our trained staffing professionals understand that you have a real passion for your work and do their best to find opportunities that are the best fit for you. And we don't stop there. We're also available to help with your career questions, provide tips on improving your portfolio and acing interviews, and more. Plus, as one of our registered candidates, you'll have access to thousands of online training courses and books --- and of course, everything is free and available when you need it.
Apply for this job now or contact our branch office at 1.888.846.1668 to learn more about this position.
All applicants applying for U.S. job openings must be authorized to work in the United States. All applicants applying for Canadian job openings must be authorized to work in Canada.
-- 2017 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
By clicking 'Apply Now' you are agreeing to Robert Half Terms of Use.
*Req ID:* 01020-9500942142
*Functional Role:* Division Director
*Country:* USA
*State:* FL
*City:* Miami
*Postal Code:* 33131
*Compensation:* $95,000.00 to $125,000.00 per year
*Requirements:* REQUIREMENTS Experience teaching and developing Jr-level digital marketing team members (Lead-by-example mentality) Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimizing landing pages and user funnels Experience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends) Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimizing Google AdWords campaigns Working knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinking Up-to-date with the latest trends and best practices in online marketing and measurement For immediate consideration, please send your resume casey.aldridge@creativegroup.com

Keywords: Robert Half The Creative Group, Miami, SEM / Performance Marketing Director, Executive, Miami, Florida

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