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Mobile Strategy & Development Senior Manager

Company: Norwegian Cruise Line Holdings Ltd.
Location: Miami
Posted on: April 10, 2021

Job Description:

BASIC PURPOSE: Responsible for the strategy, product and roadmap delivery of Norwegian Cruise Line's mobile services (app, web and messaging) from initial concept to final delivery in accordance with E-Commerce's strategic channel goals. Oversee and drive all business and technology-dependent components of our mobile services with the goal of delivering an industry-leading mobile experience that provides strategic impact and value to the company's mission of delivering freedom & flexibility for our guests.
POSITION RESPONSIBILITIES:

  • Deliver program vision, goals, and communication strategy with Senior Leadership, business, and technology project teams and ensure a high degree of product delivery integrity for all dependent stakeholders.
  • Support all guest-experience interface needs as required to execute the company's multi-year $50M strategic investment in the "Cruise Freedom" onboard platform.
  • Identify and champion key opportunities for other NCL business areas to leverage new and existing emerging technologies in support of distribution and marketing initiatives.
  • Develop overall mobile program roadmap and create/maintain product development timelines and communicate rollout schedules as necessary to affected business units.
  • Provide overall guidance and partner with IT Leadership to ensure deep clarity on product requirements and alignment on program goals. Work with IT to ensure testing is completed and product is working as designed.
  • Partners with cross-functional leaders to establish key guest service standards, policies, processes for mobile and on-ship digital touchpoints. Prioritize strategic development plan with management team at project outset.
  • Frequently advise Senior Leadership and IT teams of project progress and proactively identify critical success factors ahead of project schedules.
  • Maintain appropriate project documentation to ensure accuracy and integrity for development process.
  • Employ customer research and usability studies to ascertain development priorities including incorporating feedback from customer touch-points (e-mail, blogs, and focus groups specific) to Mobile product.
  • Partner with Director of Analytics to gain insights and establish thorough internal tracking of mobile data to analyze customer behavior patterns and preferences.
  • Analyze third party research to spot emerging Mobile opportunities and trends.
  • Maintain a clear overview of the competitive landscape and drive decisions to better position NCL's digital offerings.
  • Create an environment that drives innovation and encourages NCL to experiment with new technologies.
  • Perform other duties as assigned.
    KNOWLEDGE AND EXPERIENCE:EDUCATION: Bachelor's Degree in Marketing, eCommerce, Web Design, Merchandising or related field of study; or any equivalent combination of relevant education, experience and training.
    EXPERIENCE: 8+ years strong experience working in an e-commerce/digital environment, with specific responsibilities overseeing mobile programs. 5-7 years management experience leading a team/department of 5 or more employees; Online travel or travel agency experience a plus.
    KNOWLEDGE & SKILLS: Strong understanding of mobile design principles and usability practices. Expertise in designing and developing large scale applications. Extensive business knowledge with comprehensive understanding of the organization and functional area. Ability to lead, inspire, and motivate teams through effective communication and established credibility. Knowledge of database principles and data warehouse mining. Fundamental grasp of web analytics. Strong verbal and written communication skills. Interpersonal and business skills to interact with all levels of team members effectively. Working knowledge of leading mobile technologies, development applications, and supportive protocols, including: HTML5; XML; SSL; Web Services. Superior knowledge of project management tools and software: MS Visio and MS Project. Highly detail oriented with organizational and time management skills to manage multiple projects simultaneously and to shift priorities according to business needs.

Keywords: Norwegian Cruise Line Holdings Ltd., Miami , Mobile Strategy & Development Senior Manager, IT / Software / Systems , Miami, Florida

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