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Email Developer

Company: EBG
Location: Miami
Posted on: May 28, 2023

Job Description:

Company DescriptionEBG is an e-commerce solutions provider specializing in travel and entertainment, and also offering retail products and services, voluntary benefits and insurance.EBG powers a robust portfolio of technology solutions and operates a network of employer and membership-based platforms reaching a captive audience, providing leading brands with incremental distribution opportunities. EBG's expanded network reaches over 100 million users from participating companies and closed loop affinity and membership groups.EBG owns and operates one of the largest and most comprehensive employee savings programs in the country - serving over 40,000 corporate clients through its proprietary platforms TicketsatWork, Plum Benefits, Working Advantage and Beneplace.EBG is a b2b2c company headquartered in Miami (Aventura), with offices in New York, Orlando, Ormond Beach, Austin and Las Vegas. We offer a hybrid work environment with a balance of collaboration and flexibility.Job DescriptionThe Email Developer will be responsible for the coding, creation, execution, scheduling, and analysis of all email programs across multiple platforms and brands. In this role, they will collaborate with internal business partners to execute and scale email campaigns that are critical to driving growth. They will maintain an ongoing awareness of trends and best practices of email design and coding principles. In addition, the email developer will work closely with all members of the Marketing and Product teams in multiple offices to ensure seamless execution.Duties and ResponsibilitiesManages end-to-end email production that supports our eCommerce business - includes coding, development, deployment, and analysis of email campaigns, utilizing a major ESP (i.e., Zeta, Salesforce Marketing Cloud, etc.)Develops complex and customized HTML email code, including responsively designed email templates and new that adheres to industry best practices.Develops and codes complex email templates from scratch, modifies and updates existing templates in HTML/CSS, and troubleshoots existing email code as needed.Develops and executes new email marketing initiatives especially automation, welcome series, re-engagement, and other CRM trigger campaigns that leverage behavioral and transactional data.Application of scripting language to develop rules-based emails that leverages site behavioral data and/or transactional data.Write scripts for dynamic content, personalization, and/or segmentation.Perform QA on own work as well as conducting peer review of campaign set up and coding to ensure emails render accurately across ISPs and other platforms.Participates in the QC process for all email campaigns, working with account managers and marketing leads to ensure all details, links, spelling, products, and content are correct.Displays problem-solving skills to address and solve technical problems that arise as it relates to email campaigns.Leverage existing segments and understand how segmentation relates to daily email campaigns and CRM trigger campaigns. Partner with marketing & data analytics for additional custom segment creation that falls outside the scope of the ESP.Collaborate with merchandising and marketing on campaign calendars.Works with cross-functional account managers to coordinate on campaign assets.Monitor, track and report all e-mail marketing campaigns (including open rates, conversion etc.) and provide recommendations for enhancing their effectiveness.#LI-HybridQualificationsBachelor's degree or work-related equivalent experience.3+ years of hands-on email production experience in relevant industry executing marketing campaigns.Highly proficient in coding html emails, ability to write CSS, and trouble-shoot for mail client-specific limitations.Experience in coding emails for responsive design is required.Familiarity with dynamic personalization & audience segmentation.Advanced knowledge of the latest HTML, CSS, and JavaScript techniques for use in a variety of custom marketing executions. Understanding of marketing principles resulting in branding building, driving traffic and revenueKnowledge of CRM and campaign management.Experience with setting up tracking, reporting, and monitoring key performance indicators.Experience working with one or more Email Service Providers (ESP).Comprehensive knowledge of Microsoft applications (Word, PowerPoint, Excel & Outlook).Ability to train/support others on the technical aspects of email development.Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment.Strong written and verbal communication skills, attention to detail and organizational skills.Creative and conceptual thinker.Superb quantitative and analytical skills.Internally motivated, able to work proficiently in an independent and collaborative capacity.Strong project management skills and experience using project management tools such as JIRA.Keep current on the latest email inbox changes, code standards, and industry standards.Preferred QualificationsExperience in retail, entertainment, sports and/or travel industry is preferred.Proficiency in Dreamweaver and Photoshop.Experience with an enterprise level ESP. (i.e. Zeta, ExactTarget / Salesforce Marketing Cloud, Experian, Yesmail, etc.)Proficiency with at least one ESP-specific scripting languages. (i.e., liquid scripting, AMPscript, Javascript, JQuery, etc.)Experience using Adobe Analytics, Google Analytics, and other marketing automation platforms.Understanding of CAN-SPAM and email best practices.Additional InformationEBG offers outstanding employee benefits including:Medical, Dental & Vision401k MatchShort Term Disability, Long Term Disability (Company Paid)Basic Life and AD&D (Company Paid)Additional Voluntary Benefits (additional life, legal, critical care, and more)Flexible Work Arrangements3 Weeks of PTO + 5 Personal DaysPaid Holiday Break from Christmas to New YearPaid HolidaysFitness Reimbursement ProgramAnnual Day of GivingCompany Bonus ProgramShare in the FUN! EBG gives $1000 per year in Tickets-At-Work gift cards to full-time employees to experience and enjoy the savings marketplace!

Keywords: EBG, Miami , Email Developer, IT / Software / Systems , Miami, Florida

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