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Measurement & Insights Analyst

Company: Kforce Technology Staffing
Location: Miami
Posted on: November 11, 2019

Job Description:

RESPONSIBILITIES:Kforce has a client in search of a Measurement & Insights Analyst in Miami, Florida (FL).Basic Purpose:* Assist in the data collection, reporting and insights efforts of the e-Commerce department across multiple corporate web sites and digital marketing initiatives* Ensure solid business decision-making capabilities by leveraging web channel measurement tools and processes, analyzing and understanding vital business unit metrics, and establishing appropriate reporting processesPosition Responsibilities:* Perform detailed analysis on large quantities of quantitative and qualitative data in order to gain insight on overall site traffic and behavior, effectiveness of usability, product click-thru and conversion, promotional campaigns, email and other key channel marketing and operational metrics* Develop reports with effective visualization based on key Digital performance drivers that addresses vital business needs; Present to stakeholders on a Weekly and ad-hoc basis; Proactively modify and update reports when necessary* Assist in the development and documentation of an online analytics methodology; Partner with other departmental analysts and leaders to create cross functional analysis involving multiple data sources including call center and Ad server data* Assist in the development and maintenance of the Tag management system and the Web Analytics tool to ensure tracking, reporting and analytics are functioning optimally; Identify and troubleshoot data anomalies and irregularities as necessaryREQUIREMENTS:* Bachelor's degree in Business Administration, MIS, Mathematics, Marketing or related field or any equivalent combination of relevant background and experience* 2-4 years of experience working in a competitive e-Commerce environment managing Data Tracking, complex business analysis and reports leveraging multiple data sources* Expertise in using Visualization tools, spreadsheets, tag management tools and querying Database systems is preferred* Solid understanding of the Digital ecosystem is required including various types of paid and owned media and their effect on Digital Analytics as well as the effect of Digital performance on off-line channels* Nature of experience required (i.e., technical skills, Supervisory/management experience, interpersonal skills, communication skills)* Must be proficient with Web Analytical tools preferably Adobe Analytics, Google Analytics, and data visualizations tools like Tableau* Must have a good understanding of the various sources of Digital Data and measurements techniques* Good understanding of Tag management systems (i.e. Tealium, Adobe Tag Manager) and processes, SQL, database query tools and basic database design concepts* Must be able to take initiative and proactively analyze customer behavior by using available data to influence changes on the websites* Willingness and interest to learn and apply new tools in the Digital Analytics space* Must be detail oriented with impeccable organizational and follow up skills* Strong interpersonal skills to work in a team environment and effectively interact and present information to managementKforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. - provided by Dice

Keywords: Kforce Technology Staffing, Miami , Measurement & Insights Analyst, IT / Software / Systems , Miami, Florida

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