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Director of Email Marketing

Company: Reef
Location: Miami
Posted on: September 13, 2020

Job Description:

REEF’s mission is to connect the world to your block.

We transform underutilized urban spaces into neighborhood hubs that connect people to locally curated goods, services, and experiences.

With an ecosystem of 4,500 locations and a team of 15,000 people, REEF is the largest operator of mobility, logistics hubs, and neighborhood kitchens in North America.

Together we are leveraging the power of proximity to keep our communities moving forward in a sustainable and thoughtful way.

What You’ll Do:

We are looking for a Director of Email join our core Brand Marketing team. As a Director of Email you will be responsible for leading CRM marketing initiatives and strategy for important B2B & DTC growth areas of the business. You will collaborate across business units and cross-functional teams to develop and execute B2B lifecycle marketing & DTC lifestyle marketing campaigns that will drive engagement, growth and retention. This is a critical position that requires an individual who is a thought leader with clear communication and leadership abilities to bring scalability to products in a hyper-growth company. You will wear many hats and constantly learn new things on the job. You will be surrounded by smart, dedicated, nice people. You will be proud of the company’s mission and your business area’s impact.

A few examples of what you will drive as part of this critical role:

Lead development of Email strategy & roadmap

Responsible for oversight of all email agency activities

Utilize data, customer insights and campaign performance to create and optimize lifecycle & lifestyle campaigns

Develop and manage testing calendar and communications that will ensure high testing velocity while not diminishing the user experience

Develop segmentation and targeting strategies for lifestyle campaigns and lifecycle flows

Lead development of email dashboards and execution of ongoing reporting

Ensure that marketing campaigns are being sent error free and implement new quality assurance processes as needed

Monitor blacklists, unsubscribes, churn, deliverability and other related metrics to protect health of the database

Effectively communicate with business leads, product, creative, vendors and other cross-functional teams to drive projects to completion

Collaborate across marketing departments to implement cross channel campaigns (social, content, brand, PR, growth, etc).

Implement new tools and features as needed to improve effectiveness of marketing channels

What We Want From You:

Minimum eight years of experience in a marketing role

Minimum five years in a management position

Minimum three years in Product Marketing and Product Development

Passionate about writing, content marketing and consumer lifestyle branding and communications

Proficiency in MS suite (Word, PowerPoint, Excel, Outlook)

Excellent writing, grammar, communication, and presentation skills

Strong relationship management and people skills

Strong organizational and problem solving abilities

Collaborative, flexible, and effective in a cross-functional workplace with diverse teams and shifting priorities

Able to balance multiple priorities and projects at once and meet deadlines

What We’ll Provide:

Medical

Vision

Life & Disability

401K

Paid Time Off (PTO)

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Frequently operate small office equipment such as a computer, tablet, and copier/printer, telephone.

Work is performed in a professional office environment.

WORKING CONDITIONS:

Work is performed indoors for extended periods of time including up to the entire duration of shift.

REEF Technology is an equal opportunity employer, and we value diversity at our company. REEF does not discriminate on the basis of race, religion, color, sex, national origin, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. REEF complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at REEF are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary . Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Gender Please select Are you Hispanic/Latino? Please select Please identify your race Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

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OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability Why are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

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Cancer

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Celiac disease

Cerebral palsy

Deaf or hard of hearing

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Epilepsy

Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome

Intellectual disability

Missing limbs or partially missing limbs

Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)

Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

Disability Status Please select 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

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Keywords: Reef, Miami , Director of Email Marketing, Other , Miami, Florida

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