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Senior Director, Marketing Analytics & Strategy

Company: Subway
Location: Miami
Posted on: September 16, 2020

Job Description:

Hungry for a fresh, new career? Look no further because one of the world s most iconic brands can help you get there.

The Sr. Director Marketing Analytics will be responsible for supporting our national marketing strategies by providing best-in-class analytics and insight. The position holder will manage a team of top professionals analyzing sales, profit, product mix, media and consumer insights data across differing business channels and customer segments. This role will work heavily with Marketing leadership, Operations and Executive Management. Further, the Senior Director will also have significant interaction with franchise advisory boards and directly with franchisees relating to national, market and restaurant performance. Key position requirements include strong analytical, quantitative, problem solving and presentation skills. Strength in financial analysis and a strong knowledge of the QSR industry a must.

gry for a fresh, new career? Look no further because one of the world s most iconic brands can help you get there.

The Sr. Director Marketing Analytics will be responsible for supporting our national marketing strategies by providing best-in-class analytics and insight. The position holder will manage a team of top professionals analyzing sales, profit, product mix, media and consumer insights data across differing business channels and customer segments. This role will work heavily with Marketing leadership, Operations and Executive Management. Further, the Senior Director will also have significant interaction with franchise advisory boards and directly with franchisees relating to national, market and restaurant performance. Key position requirements include strong analytical, quantitative, problem solving and presentation skills. Strength in financial analysis and a strong knowledge of the QSR industry a must.

Position responsibilities include but are not limited to:

Create a suite of regular marketing reports leveraging topline data, customer data, product mix and pricing data to inform on the progress of marketing strategies.

Assess all promotional activity including the impact to overall sales and profitability, product mix, and differing customer segments and operating environments. This will include the development of all necessary financial models to evaluate promotion performance.

Lead all test and learn capabilities for the organization collaborating with senior leadership, key functional teams, operator councils, and franchisees across the system.

Research and leverage competitor intelligence to inform business and marketing strategies

Integrate customer insights and behavioral data into holistic marketing strategies.

Engage with senior marketing leadership to drive key strategies and tactics. This includes strategies for promotions, menu architecture, value and pricing, menu boards and merchandising, media, etc.

Lead and develop a team of professionals with the goal of achieving a best-in-class insights and analytics organization.

The successful candidate will have:

10+ years of marketing analytics experience in a highly data-driven, analytical environment.

Significant experience in QSR marketing analytics required.

Strong interpersonal and leadership skills.

Highly skilled at translating complex quantitative data to diverse audiences.

Highly fluent in the use of different media in the development of marketing strategy

Strong work ethic and organizational skills.

Bachelor s Degree required. MBA/MS business, statistics, accounting, finance, or economics strongly preferred.

Keywords: Subway, Miami , Senior Director, Marketing Analytics & Strategy, Other , Miami, Florida

Click here to apply!

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