Under minimal supervision, identifies and implements product
lifecycle strategies, marketing plans, promotional and advertising
programs, as well as oversees all aspects of product management,
including: product development, market launch and surveillance,
release to sales and forecasting for assigned product group to
ensure that existing and new products meet Company goals and
Duties and responsibilities
Manages all product marketing activities for assigned product
lines, including: new idea generation, product strategic
development plans, clinical strategies, project management, product
rationalization plans, as well as market launch and
Develops and implements 3-year strategic plans and key marketing
Manages product development timelines and ensures proper
communication of risk and mitigation plans for the product
Develops product presentations, surgical techniques, and white
papers in support of sales and corporate marketing campaigns, e.g.
product binders, web sites, brochures, etc.
Develops extensive global product champions and leverages their
influence for input in portfolio, podium time, publications and
creation of collateral materials.
Understands product and clinical positioning, brand management
and strategy and ensures that these are reflected in collateral
Develops and monitors sales forecasts as necessary and work
collaboratively with other departments to optimize product mix
throughout product lifecycle.
Monitors competitive landscape to stay abreast of market trends
by regularly reviewing scientific literature, competitor’s product
offerings, traveling with field sales personnel, attending
surgeries, meeting with stakeholders, attending scientific
Leads and/or participates on cross-functional product
Collaborates responsively and proactively with sales to ensure
quality product support of new product launches, existing product
segments, training programs, and key surgeon and account
Establishes and maintains strong relationships with designing
and consulting physicians.
Maintains a strong market position of assigned product line
through a highly visible presence and public relations at
scientific conferences and meetings.
Routinely interfaces with Company mangers/directors of other
product lines to fully understand the interdependent relationship
between product portfolios.
Supports the Medical Training by assisting in the preparation
and running of physician training courses that may include didactic
and cadaver labs.
Collaborates with communications and other related departments
to develop creative promotional, advertising and value-added
services to maximize revenue for assigned product line.
Maintains frequent and regular contact with strategic industry
experts and trade organizations, field visits with key surgeons and
sales consultants, and participates in key meetings and conferences
to ensure company and products are perceived superior relative to
Participates in strategic sales and market planning activities
for assigned products in order to identify key targets, surgeons,
and hospitals by specific product.
Pursues product line extensions and/or trimming, labeling
revisions, clinical studies and any other activities to build and
sustain value of the product line and maximize earnings.
Continually seeks new innovations for assigned product line.
May manage one or more positions within the Product Group as
Performs other related duties as assigned.
Five or more years of relevant product management experience in
biologics and/or medical devices, preferable spine; undergraduate
degree in marketing, biologics or other scientific discipline
preferred; MBA a plus.
Supervisor experience preferred.
Adept at both upstream and downstream marketing.
Good presentation skills and a good commence of PowerPoint and
Ability to and willingness to work at both the strategic and