Sr. Product Manager

Company: UMTB BIOMEDICAL INC
Location: Miami
Posted on: September 17, 2020

Job Description:

Under minimal supervision, identifies and implements product lifecycle strategies, marketing plans, promotional and advertising programs, as well as oversees all aspects of product management, including: product development, market launch and surveillance, release to sales and forecasting for assigned product group to ensure that existing and new products meet Company goals and expectations.

Duties and responsibilities

Manages all product marketing activities for assigned product lines, including: new idea generation, product strategic development plans, clinical strategies, project management, product rationalization plans, as well as market launch and surveillance.

Develops and implements 3-year strategic plans and key marketing initiatives.

Manages product development timelines and ensures proper communication of risk and mitigation plans for the product lines.

Develops product presentations, surgical techniques, and white papers in support of sales and corporate marketing campaigns, e.g. product binders, web sites, brochures, etc.

Develops extensive global product champions and leverages their influence for input in portfolio, podium time, publications and creation of collateral materials.

Understands product and clinical positioning, brand management and strategy and ensures that these are reflected in collateral materials.

Develops and monitors sales forecasts as necessary and work collaboratively with other departments to optimize product mix throughout product lifecycle.

Monitors competitive landscape to stay abreast of market trends by regularly reviewing scientific literature, competitor’s product offerings, traveling with field sales personnel, attending surgeries, meeting with stakeholders, attending scientific meetings, etc.

Leads and/or participates on cross-functional product development teams.

Collaborates responsively and proactively with sales to ensure quality product support of new product launches, existing product segments, training programs, and key surgeon and account management.

Establishes and maintains strong relationships with designing and consulting physicians.

Maintains a strong market position of assigned product line through a highly visible presence and public relations at scientific conferences and meetings.

Routinely interfaces with Company mangers/directors of other product lines to fully understand the interdependent relationship between product portfolios.

Supports the Medical Training by assisting in the preparation and running of physician training courses that may include didactic and cadaver labs.

Collaborates with communications and other related departments to develop creative promotional, advertising and value-added services to maximize revenue for assigned product line.

Maintains frequent and regular contact with strategic industry experts and trade organizations, field visits with key surgeons and sales consultants, and participates in key meetings and conferences to ensure company and products are perceived superior relative to the competition.

Participates in strategic sales and market planning activities for assigned products in order to identify key targets, surgeons, and hospitals by specific product.

Pursues product line extensions and/or trimming, labeling revisions, clinical studies and any other activities to build and sustain value of the product line and maximize earnings. Continually seeks new innovations for assigned product line.

May manage one or more positions within the Product Group as necessary.

Performs other related duties as assigned.

Qualifications Qualifications

Five or more years of relevant product management experience in biologics and/or medical devices, preferable spine; undergraduate degree in marketing, biologics or other scientific discipline preferred; MBA a plus.

Supervisor experience preferred.

Adept at both upstream and downstream marketing.

Good presentation skills and a good commence of PowerPoint and other media.

Ability to and willingness to work at both the strategic and tactical level.

Keywords: UMTB BIOMEDICAL INC, Miami , Sr. Product Manager, Other , Miami, Florida