SEO Strategist
Company: Mod Op
Location: Miami
Posted on: February 25, 2021
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Job Description:
Mod Op is a 360-degree, full-service advertising agency with
offices in New York, Los Angeles, Miami, Minneapolis, Portland,
Dallas, Kansas City, and Panama City, Panama. We believe in
teamwork, client collaboration, powerful storytelling, stunning
design, and thoughtful problem-solving. We have a wide-array of
capabilities and provide strategy, brand development, campaign
ideation and production across all channels. Our clients represent
a breadth of industries, and every project presents new and
interesting challenges. We are committed to process, working smart
and enjoying the work we do.We are looking for a self-motivated SEO
Strategist who can cover all aspects of SEO strategy and
implementation. The candidate will be client facing and manage
day-to-day SEO tasks for client's websites and must be comfortable
working both independently and in a fast-paced team environment
while multitasking and meeting deadlines.The job will require the
full spectrum of SEO technical and content audits, best-practice
migrations, development recommendations and QA, content strategy,
keyword research, on-page optimization, link building strategy and
execution, search and website data analysis, and SEO reporting with
detailed insights, recommendations and opportunities.This position
will focus on strong SEO data driven content recommendations,
technical SEO knowledge & analytical skills. The ideal candidate
will also be able to work alongside all other verticals of digital
marketing development, PPC, media, analytics and account teams to
ensure efforts are fully integrated.Essential Functions* Execute
search engine optimization tactics such as technical audits, link
building, keyword research and content analysis, on-page
optimization, KPI performance tracking and ongoing evaluation of
objectives and goals.* Recommend and execute on actionable insights
through analysis of performance data.* Perform keyword research to
develop target lists that match up with client goals and
opportunities.* Provide technical analysis of website performance
and outline areas of opportunities to improve from an SEO
perspective.* Communicate SEO strategy to internal teams as well as
clients.* Perform comprehensive website audits (technical, content
& links) for new and existing websites.* Create measurement plans
that prove our success in relation to KPIs.* Develop and implement
content marketing campaigns alongside internal team members to
increase social sharing and organic traffic.* Perform editorial
outreach to acquire inbound links to client websites.* Work
alongside content curation, web design and development and social
media departments to ensure all technical, content and social
signals are being developed to help boost organic results.* Review
technical SEO issues and recommend fixes* Keep abreast of SEO and
integrated marketing trends* Train and mentor junior employees on
SEO strategies and best practices.Requirements* 4 years experience
in a digital marketing or digital agency setting* 3-5 years
experience in search engine optimization and associated marketing
verticals (PPC, Analytics, Content etc.)* Strong web analytics
background and project management skills.* Strong written and
verbal communication skills.* Familiarity with Schema mark-up,
canonical links, search engine ranking factors, Google algorithms
and basic knowledge of HTML.* Strong skills working within
Microsoft Office, including Excel and PowerPoint.* Extensive
knowledge of past and current algorithmic trends, search tools, web
analytics software and Google Analytics.* Ability to effectively
communicate with internal teams, as well as account managers and
Clients.* Copywriting skills are a plus, but not required.*
Experience working with Google Analytics, Google Search Console,
Google Keyword Planner, SEM Rush, Ahrefs, Screaming Frog, or
similar tools.* College degree or equivalent, preferably in
marketing, business or any quantitative or analytical related
fields.Benefits* Health, dental and vision benefits* Generous time
off plus December holiday closing* Matching 401k* Company-sponsored
life insurance* Casual, creative work environment* Office located
in Miami's fantastic Brickell neighborhood
Keywords: Mod Op, Miami , SEO Strategist, Other , Miami, Florida
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here to apply!
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