SEO Strategist

Company: Mod Op
Location: Miami
Posted on: February 25, 2021

Job Description:

Mod Op is a 360-degree, full-service advertising agency with offices in New York, Los Angeles, Miami, Minneapolis, Portland, Dallas, Kansas City, and Panama City, Panama. We believe in teamwork, client collaboration, powerful storytelling, stunning design, and thoughtful problem-solving. We have a wide-array of capabilities and provide strategy, brand development, campaign ideation and production across all channels. Our clients represent a breadth of industries, and every project presents new and interesting challenges. We are committed to process, working smart and enjoying the work we do.We are looking for a self-motivated SEO Strategist who can cover all aspects of SEO strategy and implementation. The candidate will be client facing and manage day-to-day SEO tasks for client's websites and must be comfortable working both independently and in a fast-paced team environment while multitasking and meeting deadlines.The job will require the full spectrum of SEO technical and content audits, best-practice migrations, development recommendations and QA, content strategy, keyword research, on-page optimization, link building strategy and execution, search and website data analysis, and SEO reporting with detailed insights, recommendations and opportunities.This position will focus on strong SEO data driven content recommendations, technical SEO knowledge & analytical skills. The ideal candidate will also be able to work alongside all other verticals of digital marketing development, PPC, media, analytics and account teams to ensure efforts are fully integrated.Essential Functions* Execute search engine optimization tactics such as technical audits, link building, keyword research and content analysis, on-page optimization, KPI performance tracking and ongoing evaluation of objectives and goals.* Recommend and execute on actionable insights through analysis of performance data.* Perform keyword research to develop target lists that match up with client goals and opportunities.* Provide technical analysis of website performance and outline areas of opportunities to improve from an SEO perspective.* Communicate SEO strategy to internal teams as well as clients.* Perform comprehensive website audits (technical, content & links) for new and existing websites.* Create measurement plans that prove our success in relation to KPIs.* Develop and implement content marketing campaigns alongside internal team members to increase social sharing and organic traffic.* Perform editorial outreach to acquire inbound links to client websites.* Work alongside content curation, web design and development and social media departments to ensure all technical, content and social signals are being developed to help boost organic results.* Review technical SEO issues and recommend fixes* Keep abreast of SEO and integrated marketing trends* Train and mentor junior employees on SEO strategies and best practices.Requirements* 4 years experience in a digital marketing or digital agency setting* 3-5 years experience in search engine optimization and associated marketing verticals (PPC, Analytics, Content etc.)* Strong web analytics background and project management skills.* Strong written and verbal communication skills.* Familiarity with Schema mark-up, canonical links, search engine ranking factors, Google algorithms and basic knowledge of HTML.* Strong skills working within Microsoft Office, including Excel and PowerPoint.* Extensive knowledge of past and current algorithmic trends, search tools, web analytics software and Google Analytics.* Ability to effectively communicate with internal teams, as well as account managers and Clients.* Copywriting skills are a plus, but not required.* Experience working with Google Analytics, Google Search Console, Google Keyword Planner, SEM Rush, Ahrefs, Screaming Frog, or similar tools.* College degree or equivalent, preferably in marketing, business or any quantitative or analytical related fields.Benefits* Health, dental and vision benefits* Generous time off plus December holiday closing* Matching 401k* Company-sponsored life insurance* Casual, creative work environment* Office located in Miami's fantastic Brickell neighborhood

Keywords: Mod Op, Miami , SEO Strategist, Other , Miami, Florida