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Lead SEO Specialist

Company: Automotive Advertising Group
Location: West Palm Beach
Posted on: September 16, 2021

Job Description:

Insight Global is seeking a Lead SEO Specialist to join one of our local clients in the advertising space. This role is highly collaborative within the company, so it is required they work onsite. The lead SEO Strategist supports multi-channel marketing initiatives through strategy building, campaign execution and opportunity analysis. The Team uses digital marketing best practices and will have an emphasis in organic and paid media strategy. The Lead SEO Strategist's have the tactical confidence to execute campaigns, provide insight and the strategic ability to consult with internal and client teams. This individual will oversee a small team of 4, however leadership experience is not required. The ideal candidate will be a self-starter, have strong communication skills, and a great multi-tasker.

Automotive industry knowledge (not needed at all)

Google Analytics, YouTube Ads or Facebook Ads experience/knowledge is a plus.
At least 3-5 years of experience within digital marketing channels

Experience with SEO, Using a variety of tools (including GSC, SEO Clarity and others) to inspect websites for on-page technical issues (titles, meta-tags, alt tags, internal linking, etc.).

Experience working with 3rd party vendors

Determine the persona of the ideal target for each piece of content, and align content strategy and tactics accordingly.

Use SEO Clarity to conduct content gap analyses and develop content creation strategies/roadmaps to accomplish pre-defined goals (ex. increasing domain equity, increasing crawl frequency, generating backlinks, driving local traffic, etc.)

High energy individual, hungry to succeed. Clear communication to explain SEO to internal Account Executives, and clients.

Keywords: Automotive Advertising Group, Miami , Lead SEO Specialist, Other , West Palm Beach, Florida

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