Lead SEO Specialist
Company: Automotive Advertising Group
Location: West Palm Beach
Posted on: September 16, 2021
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Job Description:
Insight Global is seeking a Lead SEO Specialist to join one of
our local clients in the advertising space. This role is highly
collaborative within the company, so it is required they work
onsite. The lead SEO Strategist supports multi-channel marketing
initiatives through strategy building, campaign execution and
opportunity analysis. The Team uses digital marketing best
practices and will have an emphasis in organic and paid media
strategy. The Lead SEO Strategist's have the tactical confidence to
execute campaigns, provide insight and the strategic ability to
consult with internal and client teams. This individual will
oversee a small team of 4, however leadership experience is not
required. The ideal candidate will be a self-starter, have strong
communication skills, and a great multi-tasker.
Automotive industry knowledge (not needed at all)
Google Analytics, YouTube Ads or Facebook Ads experience/knowledge
is a plus.
At least 3-5 years of experience within digital marketing
channels
Experience with SEO, Using a variety of tools (including GSC, SEO
Clarity and others) to inspect websites for on-page technical
issues (titles, meta-tags, alt tags, internal linking, etc.).
Experience working with 3rd party vendors
Determine the persona of the ideal target for each piece of
content, and align content strategy and tactics accordingly.
Use SEO Clarity to conduct content gap analyses and develop content
creation strategies/roadmaps to accomplish pre-defined goals (ex.
increasing domain equity, increasing crawl frequency, generating
backlinks, driving local traffic, etc.)
High energy individual, hungry to succeed. Clear communication to
explain SEO to internal Account Executives, and clients.
Keywords: Automotive Advertising Group, Miami , Lead SEO Specialist, Other , West Palm Beach, Florida
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