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Digital Operations Specialist (Oceania Cruises)

Company: Norwegian Cruise Line Holdings Ltd.
Location: Miami
Posted on: September 24, 2022

Job Description:

BASIC PURPOSE: The primary function of the Digital Operations / Media Trafficking Specialist is campaign traffic management, ad trafficking for both standard online ads and dynamic ads across display, programmatic, social and search; manage creative delivery and vendor requirements; budget related items to support analytics and accounts payable. The Media Ops / Ad Trafficking role plays a vital part in ensuring all digital advertising campaigns run smoothly and exceed domestic and International Marketing team expectations, KPIs and revenue deliverables.
POSITION RESPONSIBILITIES:

  • Communicate with cross functional teams, including creative teams, ad designers, and internal vendors, to ensure smooth communication and launch of campaigns.
  • Perform all aspects of campaign traffic management - vendor management, booking, trafficking, creative implementation, testing, reporting, ad sequencing and ad optimization.
  • Create ad ops processes that align target audiences with dynamic display & video placements that maximize creative engagement and performance.
  • Categorize ads based on our full funnel digital Marketing approach.
  • Provide domestic and international business units with monthly campaign details and forecasts.
  • Test and gather all media and assets from internal creative teams, QA creative and trafficking with vendors, ensure that the creatives meet all partner specs.
  • Partner with the Director Performance Marketing and web analytics teams to develop creative A/B tests that optimize standard display, dynamic display and video and email programs.
  • Provide campaign screenshots and weekly reports to the sales team, as well as managing ad hoc reporting requests.
  • Create and analyses campaign reporting while offering optimization recommendations to ensure successful campaigns.
  • Troubleshoot issues that may arise with creative banners, delivery, site issues, custom executions, & under/over-delivery issues.
  • Manage vendor IOs and related accounting functions that support accurate CTA and ROAS reporting.
  • Perform other job functions as assigned
    KNOWLEDGE AND EXPERIENCE:
    EDUCATION: Bachelor's Degree in Mathematics, Computer Science or Marketing or any equivalent combination of relevant background, skills, and experience.
    EXPERIENCE: 2-4 years' experience with digital ads trafficking, ad operations digital, campaign optimizations, 3rd party ad server, and Reporting. KNOWLEDGE & SKILLS:
    • Experience working on display, dynamic creative, social, video, SEM and email campaign trafficking and execution.
    • Experience with HTML, JavaScript, rich media, ad serving tools, Sizmek, DCM, Pixels, Tags and Mediaocean Prisma.
    • Superb attention to detail and ability to work successfully with number-oriented tasks.
    • Ability to thrive in a fast-paced environment managing and prioritizing multiple tasks while meeting tight deadlines.
    • Must be highly analytical and a natural problem solver.
    • Obsessed with digital experiences and perfect execution.
    • Understanding of A/B testing and experience running testing frameworks.
    • Familiar with Omniture and Enterprise Google Analytics.
    • Proficient with G- Suite, Microsoft Word, Excel, PowerPoint.
    • Multilingual a plus.
    • Agency Experience a plus.

Keywords: Norwegian Cruise Line Holdings Ltd., Miami , Digital Operations Specialist (Oceania Cruises), Other , Miami, Florida

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