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CP&A Executive, Off Trade Border Duty Free

Company: Creators Wanted
Location: Miami
Posted on: September 17, 2023

Job Description:

CP&A Executive, Off Trade Border Duty Free
Job Description :Purpose (Key reason why the organization requires this role. . why the role exists):The Customer Marketing organization in CCA impacts disciplines to deliver:

  • World-class shopper understanding and insights (using Store Data)
  • Compelling category strategies
  • Support for outstanding customer collaboration
  • Value creating Category development
  • Effective shopper marketing to support conversion at POP
  • Customer-focused planning, activation, and executionThe CP&A Executive supports the GMFTZ&BDF (and indirectly Key Account Manager - Border) on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation/learning back into the wider business. This role is responsible for the CP&A Executive function in the Off Trade for US/Mexico Border & URENA.The CP&A Executive supports the Key Account Manager in delivering Field Sales, Account Management and Retailer Teams the tools and support materials to drive brilliant execution within the channel/customers, and in setting channel specific brand and category execution guidelines and standards. The role also tracks and evaluates channel in-store (where possible) but overall execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.Key Outputs/Deliverables
    • Works in conjunction with KAM in planning and executing the commercial/activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers/channel and that all deliverables are OTIF.
    • Supports KAM and overall BDF team on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.
    • Tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-defined Execution Scorecard metrics (distribution, visibility, SOM, SOV, share of shelf, Scale).
    • Consistently analysis store data in order to generate insights.
    • Tracks A&P and Trade Spend highlighting its evolution to KAM BDF, and is responsible for preparing activities Pre and Post M&E
    • Coordinates special packs and creates/executes in-store/outlet visibility solutions and support materials to drive brilliant execution in the PoS, focusing on channel needs and execution guidelines.
    • Owns and ensures the Commercial Standards - Outlet Execution and Customer Planning implementation.
    • Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.
    • Ensures full compliance with CARM and Diageo Code of Conduct and DMC.
    • Performs other related duties as assigned.Qualifications and Experience Required
      • English is required, and Spanish is essential but not required.
      • Bachelor's Degree required in Business or related field
      • Minimum 2 years of experience in sales and /or customer marketing /trade marketing areas with specific experience of distributor-based businesses.
      • Understanding about how the total sales organization operates and how to drive its effectiveness.
      • Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
      • Ability to work around and within a variety of different market conditions and demographic factors.
      • Strong analytical, presentation and project management skills.
      • Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
      • Excellent knowledge of Microsoft PowerPoint and Excel.Worker Type :RegularPrimary Location:Miami OfficeAdditional Locations :Job Posting Start Date :2023-07-12Salary Range:Minimum Salary:$67774Maximum Salary:$112956At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location.ID:uDnQdo

Keywords: Creators Wanted, Miami , CP&A Executive, Off Trade Border Duty Free, Other , Miami, Florida

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