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Digital Analytics Analyst- REMOTE

Company: The Mark Travel Corporation
Location: Miami
Posted on: November 25, 2022

Job Description:

Work to turn vacation dreams into life-long memories by becoming a part of the Apple Leisure Group (ALG) team! We strive to be the first choice in vacation travel, enriching lives and uniting the world

Grow your career, as a Digital Analytics Analyst and be part of the exciting growth of AMR Collection Luxury All-Inclusive Resorts Brands such as Secrets, Dreams, Breathless, Zoetry, Alua, Sunscape and Vivid. The Digital Analytics Analyst will work closely with the direct to consumer, digital and brand marketing teams to understand our customer entire travel lifecycle, from shopping, to booking, to on-property experience and re-marketing. This professional will deliver insightful analysis to enhance our digital platforms (websites, mobile applications and full shopping experience from different acquisition channels).

The Digital Analyst will be part of a growing analytics team that supports our AMResorts Direct to Consumer strategy, will have strong analytical skills, knowledge of digital analytics and familiar with digital marketing.

A successful Digital Analytics Analyst will:

* Build and distribute reports that provide actionable insights specific to targeted business objectives. Including but not limited to digital shopping experience, optimization and website performance

* Analyze customer journey mapping, building path reports to understand fallout across the shopping experience for travel (hotel, packages of hotel and flight and ancillary travel products

* Support ongoing digital optimization and testing, with data driven suggestions

* Track and analyze web site performance, trends, click stream and results of digital marketing initiatives to provide data driven insights, optimize media and campaign investments, and improve the online experience

* Provide proactive support to ensure reporting and analysis needs are met

* Derive actionable insights from this reporting and analysis and work with marketing team to optimize ongoing campaign or enhance future efforts.

* Provide day-to-day support of analytics systems to end user

* Guide web developer teams to ensure tagging/tracking strategy is in place and continues to remain intact through any changes to the sites

A successful Digital Analytics Analyst will have:

* Bachelor's degree in a quantitative field

* 2-3 years of experience in enterprise level web site analytics tools (tagging, running reports and managing the tool)

* Experience in ecommerce or knowledge of the travel industry a plus

* Previous experience with Google Analytics or Adobe Analytics

* Experience using GTM, Google Data Studio and familiarity with UTM parameters (Tracking Codes)

* Previous experience manipulating, analyzing, merging data and presenting findings from multiple data sources

* Advanced use of excel, in a professional setting; knowledge of a business intelligence tool such as Tableau or Power BI a plus

* Experience delivering automated comprehensive web analytic reporting. Ability to do ad-hoc problem analysis.

* Ability to translate data and analysis into actionable insights

* Demonstrated communication and organizational skills

* Problem solver: ability to learn how the systems interact.

* Strong attention to detail, ability to work independently in a global setting and manage multiple projects/responsibilities

* Strong verbal and written communication skills.

About Apple Leisure Group

As North America's only vertically integrated travel, hospitality and leisure management group, Apple Leisure Group is an industry innovator that combines the expertise of 14 leading brands. Our unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home. ALG consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:

Vacations: The largest seller of vacation packages and charter flights in the U.S. for travel to Mexico and the Caribbean, moving approximately 3.2 million passengers annually through wellestablished vacation brands

AMResorts: Resort Brand Management: management of 5-star and 4-star luxury resorts through AMResorts - award-winning brand portfolio

AMSTAR: Destination Management Services: Best-in-class destination management services provided by Amstar - DMC and Worldstar -

UVC: Loyalty Program: Exclusive loyalty program Unlimited Vacation Club -

Trisept Solutions: Technology Solutions: Innovative technology solutions provider Trisept Solutions -, connecting over 88,000 travel agents with leading travel suppliers.

To learn more about the Apple Leisure Group advantage, visit

About AMResorts

AMResorts is North America's fastest growing luxury leisure resort company. Founded in 2001, AMResorts has reached a decade of unparalleled success providing sales, marketing and brand management services by offering to the luxury leisure market high quality Endless Privileges, UnlimitedLuxury and Unlimited-Fun vacations, where everything is included

Our Values

At ALG, we call our employees Colleagues, because we are more than just employees. We are united as a team, working toward a common mission and vision. Together, we are committed to live the core values by which we operate:

We Care --- We Are Authentic --- We Inspire Action --- We Do It Together --- We Own our Results

We Are Hungry For More --- We do Everything With Passion

Benefits at a Glance

We offer competitive salaries and a comprehensive benefit package to our U.S. based employees:

* Medical, Dental and Vision Insurance

* Basic Life Insurance

* Short & Long Term Disability

* Paid Parental Leave

* Corporate Wellness Program

* Travel Discounts & Deals

* Paid Time Off & Holidays

* 401(k) Plan with Company Match

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.

Keywords: The Mark Travel Corporation, Miami , Digital Analytics Analyst- REMOTE, Professions , Miami, Florida

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