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Sr. Analyst, Communications, PLK, US&C

Company: Restaurant Brands International
Location: Miami
Posted on: May 26, 2023

Job Description:

About Restaurant Brands International:Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI working towards its goal of improving sustainable outcomes related to its food, the planet, and people and communities.About Restaurant Brands InternationalRestaurant Brands International Inc. is one of the world's largest quick service restaurant companies with more than $35 billion in annual system-wide sales and over 28,000 restaurants in more than 100 countries. RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS, BURGER KING, POPEYES and FIREHOUSE SUBS. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.Popeyes is looking for a corporate communications professional to help shape and share its story with external and internal audiences.This is a global role in a fast-paced environment with opportunities to develop and learn from leaders across the company, all in pursuit of a Big Dream to build the most loved restaurant brands in the world.About the role:The ideal candidate is an excellent writer and editor and has experience crafting best-in-class external and internal communications that span platforms and mediums to tell the Popeyes story. They excel at measuring communications impact and using insights to guide planning and execution. They are curious, creative, and passionate about expanding communications to bring the work the team does to new heights.Reporting to the Director of External and Internal Communications and working closely with colleagues on the wider communications team as well as leadership, marketing, digital, HR and more.ResponsibilitiesThis is a two-part role. 1) Lead external communications strategy development, executions & workstreams across media relations (national & local), influencer/ celebrity relations, partnerships & events, thought leadership, crisis, and reporting to drive mass awareness and ultimately sales. 2) Translate business priorities messages and build strategy and execution of Popeyes internal communications across channels like email, LinkedIn, newsroom, internal events, and meetings to drive team culture and engagement.* Media Relations Includes:* 360 National Media Relations program and strategy creation: Manage programs from start to finish including- briefing processes & creation, PR material approvals, programming plus ups (influencers/stunts/celebrities/drops), while communicating results to leadership that demonstrate how the workstream drives, supports and achieves business goals.* Local Media: Handle all local media requests on behalf of the Popeyes brand by working with field teams.* Influencer & Celebrity Relations: vet & approve celebrity and influencer lists, coordinate product deliveries with our field teams to ensure top product quality, support earned drop strategy and execution, circulate paid content for approvals.* Partnerships & Events: Support external partnerships/event production and execution.* Media Materials: Review and circulate all media materials to key stakeholders (legal) for review and approval - press releases, pitches, Q&A documents, briefs, key assets.* Thought Leadership: Support coordination of executive media opportunities and leadership prep to ensure the outcome is being leveraged across organic content.* Crisis: Support crisis management process, benchmark tracking and reporting.* Newsroom: Manage and maintain Popeyes Newsroom platform, including content calendar, content creation, measurement, and collaboration with digital teams & cross functional team as we refine for best results. Inclusive of blog posts and final press releases.* Brand Relevance: Be obsessed with all things culture and actively seek opportunities to jump into conversations that generate media placements.* Be agile and adjust communication plans and strategy based on the needs of the business.* Build strong relationships, work cross-functionally and remain agile to keep a pulse on business priorities.* Internal Communications Includes:* Build 360 internal communications strategies for marketing & business programs.* Mange internal communication platforms to highlight marketing initiatives, important team updates, and recognitions.* Management & refinement of monthly team townhall.* Lead the Popeyes and Brand President LinkedIn strategy, including content calendar, content creation, measurement, and paid programs while collaborating cross-functionally.* Management of internal events, desk drops, & office takeovers in support of marketing and business initiatives.* Merchandise communications results for internal reporting and insights-driven planning and execution.* Be agile and adjust communication plans and strategy based on the needs of the business and as real time campaigns come to life.* Build strong relationships and work cross-functionally to keep a pulse on business priorities and advise leadership on the most effective way to deliver messages.* Refine current practices and distribution lists in partnership with HR for stronger communications to a targeted audience.* Work in partnership with franchisee communications to translate franchisee-facing business/marketing priorities to the internal team.Qualifications* Bachelor's degree in communications or a related field/experience.* 2+ years of professional experience in a communications/marketing role.* Success managing multiple platforms and content types for internal and external audiences.* Knowledge of communications measurement best practices and using insights to drive strategy and planning.* High attention to detail and creative thinking to solve problems.* Strong interpersonal skills and an eagerness to collaborate with colleagues and learn.* Thrives in a fast-paced, dynamic environment and can manage multiple tasks simultaneously while meeting deadlines and objectives.* Internal communications experience considered an asset.Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.#LI-HYBRID

Keywords: Restaurant Brands International, Miami , Sr. Analyst, Communications, PLK, US&C, Professions , Miami, Florida

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