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Director, Regional Sales & Marketing

Company: Norwegian Cruise Lines
Location: Miami
Posted on: November 19, 2023

Job Description:


BASIC PURPOSE: Responsible for the oversight of channel sales efforts across major District Market Access's (DMAs) in the assigned region, including oversight of the management of travel agency sales and marketing partnerships. Lead a team of Regional Key Account Directors & Regional Sales & Marketing Managers to drive brand awareness, manage existing partnerships, and develop new business opportunities within the travel trade. Must develop and implement marketing strategy and plans, performance tracking & return on promotional investment strategies to ensure region's travel partners are growing at or above the company's annual growth targets. POSITION RESPONSIBILITIES: Develop and execute, in conjunction with Regional Key Account Directors & Regional Sales & Marketing Managers, broad regional sales and marketing strategies to achieve and maximize sales objectives and profitable revenue growth. Develop sales and marketing strategies with top retail accounts to effectively grow channel revenue. Negotiate terms for regional agreements, developing and executing marketing plans and expenditures, and leveraging opportunities both on a tactical and strategic level. Conduct regional analysis and ROI of promotional programs; leveraging regional budget and incremental marketing fund opportunities to encourage increased support and engagement of our brand within the regional sales strategies. Ensure sales team is leveraging regional and HQ marketing expertise to execute assigned travel partners in "Marketing to Fill" sales strategy. Manage a substantial regional budget within guidelines to include travel, entertainment, coop, advertisement and promotions for sales team and review total budget at the end of each month. Be flexible in changing planned investments due to changing company needs throughout the year. Manage & determine sale team individual budgets, provide robust analysis, reporting and support as it pertains to regional and key account's performance and strategy. Provide reporting and analysis to both internal and external customers, execute on marketing strategies, and represent company at conferences, on sales calls with travel agencies, and at regional and national meetings. Recommend long and short-term actions to maximize revenue as well as provide necessary reports and competitive insights to facilitate decision-making by senior management. Develop and elevate the Norwegian brand amongst North American agencies by driving brand messaging and the Norwegian Partners & Guests First promises. Perform other job-related functions as assigned. KNOWLEDGE AND EXPERIENCE: EDUCATION: Bachelor's Degree in Business Administration, Marketing or related field of study; or any equivalent combination of relevant background and/or sales experience EXPERIENCE: 10+ years of field sales experience, preferably in the travel industry. Experience managing and leading a sales team required. KNOWLEDGE & SKILLS: Demonstrated ability to lead and coach a sales team to meet or exceed targets. Excellent written and verbal communication skills, including the ability to present strategy and results to team members at every level of the organization. Strong knowledge of Microsoft Office Suite to include intermediate to advanced level skills with Excel, Outlook, Word and PowerPoint as well as Zoom/Go To meeting platforms. Strong knowledge of current and developing Social Media platforms. Knowledge of or ability to learn Norwegian reservation systems such as Seaware and Seaweb and e-commerce channels. Have excellent communication skills as well as an overall understanding of working directly with agency owners, marketing professionals and front-line travel advisors. Proven ability to implement contracts using superior negotiation and presentation skills. Ability to adapt to a quickly changing sales environment; ability to shift priorities per business and/or regional demands. Strong analytical skills sufficient to translate revenue results and effectively manage regional budget and forecasting. Ability to prepare and analyze cost of sale results. Interpersonal skills to work effectively in a team-based environment. Business acumen to combine product knowledge and understand dynamics of profitability. Business acumen to maintain knowledge of market and competitive trends within the travel and cruise industry. Possess the ability to foster and maintain business relationships and drive results. Excellent verbal and written command of English sufficient to support sales team & travel partners with questions/issues as well as to effectively diffuse situations whenever necessary. Ability to travel within region, nationally and internationally, hold a valid state driver's license and maintain a clean driving record. Ability to work evenings and/or weekends. Ability to bend and lift up to 30 lbs. to pack and transport marketing collateral to travel agents, with reasonable accommodation. Ability to stand for long periods of time for presentations and provide walking tours for client's onboard vessels, with reasonable accommodation.

Norwegian Cruise Line Holdings Ltd. and its subsidiaries are equal opportunity employers, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristics protected by law. EEO is the law - EEO is the law GINA Supplement Applicants have rights under Federal Employment Laws. FMLA - EPPA - Job Safety and Health: It's the Law

Keywords: Norwegian Cruise Lines, Miami , Director, Regional Sales & Marketing, Sales , Miami, Florida

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