Digital Marketing Director (Full Time, Remote Position)

Company: VeraSafe
Location: Miami
Posted on: November 25, 2022

Job Description:

Be the first to build and run the digital marketing function of a growing privacy consulting firm. Highlights include:

• Report directly to the VeraSafe President
• Work directly with a fun, international team, comprised of Americans and Europeans
• Exciting, high-growth company, with lots of potential for future expansion and development
• Permanently remote and location-flexible position
  VeraSafe is a B2B privacy and cybersecurity consulting firm with a globally distributed workforce of approximately 40 passionate team members. We work remotely, but we operate as one close-knit, cohesive family - and we love what we do.
  We are looking for a Digital Marketing Director as our first dedicated marketing role within the organization. You'll be in charge. You'll build the marketing program, manage it, and see the success of your hard work.
  Required experience:
  • 5+ years of experience in digital marketing
    As Digital Marketing Director, you will:
    • Work to develop an excellent understanding of our industry and the services we sell
    • Be responsible for digital marketing strategy, including
    • search engine optimization
    • paid search
    • websites, e.g., VeraSafe.com
    • social media
    • content development/blog
    • market and competitor research
    • testing, reporting, and analyzing data
    • Create attractive marketing collateral including sales materials (online and offline), case studies, sales brochures, and sales presentations
    • Develop and document standard operating procedures for the marketing function of our organization
    • Evaluate and implement new sales/marketing technology in our sales and marketing operations
    • Be ready to act as the public face of VeraSafe in some cases, including industry conferences/events
    • Work cross-functionally with all VeraSafe departments to ensure understanding of customer needs and pain points, and identify new or relevant areas for content development
    • Understand and assist with improving our sales methodology
      To be our Digital Marketing Manager, you must:
      • Be an outstanding communicator
      • Have demonstrated success with SEM and SEO
      • Be organized and self-motivated with exceptional project management skills
      • Have experience creating successful digital marketing strategies
      • Be strategic, analytical, and data-oriented
      • Be excited to work in a highly-professional, B2B environment
        In a perfect world, you would also have:
        • The willingness to take on a sales role when required (sales itself is not central to this role, but is a highly complementary and interconnected function)
        • The ability to create and edit graphics at an intermediate level (banner ads, social media images, etc.)
        • Experience in both digital and traditional marketing roles
          VeraSafe's Excellent Benefits Include:
          • Paid time off
          • Paid holidays
          • 401k
          • Eligibility for annual bonuses
          • Reimbursement for certain personal flight tickets
          • Flexible working schedule in some roles
          • Work from almost anywhere with Wi-Fi
          • Membership in the International Association of Privacy Professionals (IAPP) and IAPP exam fee reimbursement (CIPP/E) and eligibility for bonuses for achieving professional certifications
          • Optional Bring Your Own Device (BYOD) program
          • Choice of Mac or PC company laptop (if not utilizing the BYOD program)
          • Twice-a-month paydays
          • Direct deposit
            Health Insurance, Other Insurance, HSA Benefits, etc.:
            • Health Insurance
            • Health Savings Account (HSA): Pre-taxed funds available to pay for health-related expenses
            • Dental Insurance
            • Vision Insurance
            • Employee Basic Term Life and Accidental Death and Dismemberment (AD&D) Insurance
            • Employee Voluntary Term Life Insurance
            • Spouse Voluntary Term Life Insurance
            • Child(ren) Voluntary Term Life Insurance
            • Long Term Disability (LTD): Income assistance if unable to work due to injury/disability after 180 days from start of injury/disability
            • Short Term Disability (STD): Income assistance (up to 26 weeks) if unable to work due to injury/disability after 14 days from start of injury/disability
            • Accidental Death and Dismemberment Insurance (AD&D)
            • Critical Illness Insurance
            • Legal Plan: Unlimited access (in person, by phone, online) to network attorneys for certain legal matters
            • Group Accident Insurance
            • Hospital Indemnity Insurance
            • OCB Transit Reimbursement: Pre-taxed funds available to pay for mass transit expenses
            • Health Care Flexible Spending Account (FSA)/Limited Health Care FSA: Pre-taxed funds available to pay for some health-related expenses
            • Dependent Care FSA: Pre-taxed funds available to pay for dependent care expenses (such as daycare)
              Other Benefits:
              • Tremendous professional development growth opportunities in the privacy, data protection, and cybersecurity niche
              • The chance to have a long-lasting effect on a small but growing international business
              • Work in an open environment with a team that respects your ideas and contributions
              • Occasional opportunities to travel in North America and Europe
                Our HR Privacy Notice is available at the following link: https://verasafe.com/legal/human-resources-privacy-policy/

Keywords: VeraSafe, Miami , Digital Marketing Director (Full Time, Remote Position), Executive , Miami, Florida